Meet Swayable at Cannes Lions

Creative is moving faster than ever.

The challenge now is knowing what will actually persuade audiences before campaigns launch.

Swayable helps leading brands, agencies, and communications teams test creative and messaging using rapid experimentation and scientifically rigorous measurement—so teams can optimize campaigns before media dollars are spent.

If you’ll be attending Cannes Lions, we’d love to connect.

Logo Carousel
Airbnb
Amazon
Bain
White House
Grupo Bimbo
General Mills
Edgewell
Hulu
Starbucks
Lyft
Meta
MetLife
Paramount
Reckitt
Ford
Signet
Square
ss+k
T-Mobile
Uber
Intel
Wavemaker
Lincoln
Lucid Motors

Why Teams Are Meeting with Swayable at Cannes

Validate creative before launch

Measure which ideas, narratives, and messages are most likely to drive persuasion and lift before campaigns go live.

Move faster with more confidence

As AI accelerates content production, the competitive advantage shifts toward faster learning and better decision-making.

Replace subjective debates with evidence

Use rapid experimentation and causal measurement to understand what actually resonates with audiences.

Scale creative testing across teams

Support high-volume creative workflows with faster iteration, optimization, and message refinement.

ads-v2

How Leading Brands Use Swayable

Test creative before campaigns launch

Evaluate video, digital, social, messaging, and brand campaigns before major media spend occurs.

Measure what actually persuades audiences

Use rapid experimentation and randomized controlled testing to understand which ideas are most likely to drive lift, favorability, consideration, and intent.

Optimize campaigns with speed and confidence

Get actionable insights in as little as 24 hours—fast enough to support modern creative workflows and rapid iteration cycles.

Scale smarter creative decision-making

As AI increases creative volume, Swayable helps teams identify which ideas are actually worth scaling.

segments-1
metric-selection-3

Why Leading Brands Use Swayable

Measure real brand impact

Go beyond attention metrics to understand how campaigns influence favorability, consideration, persuasion, and intent.

Optimize creative before launch

Validate messaging, concepts, and campaign creative before major media spend occurs.

Replace assumptions with evidence

Use rapid experimentation and causal measurement to understand what actually resonates with audiences.

Support continuous optimization

Track campaign and message performance over time to refine creative strategy and improve future results.

Your brand story deserves to be informed by evidence—not assumptions.

swayable-impact-distribution-chart-roi-Jul-31-2024-04-55-02-1821-PM

Measure What Matters Most

Understand real campaign impact

Quantify how campaigns influence awareness, favorability, persuasion, consideration, and purchase intent across audiences.

Identify which creative actually works

Measure which messages, narratives, and creative executions drive the strongest impact before campaigns scale.

Move beyond engagement metrics

Use brand sentiment analysis and experimental testing to understand how audiences truly respond to your message.

Make faster, evidence-based decisions

Improve campaign performance with rapid experimentation, optimization, and continuous creative learning.

Stop guessing and start measuring real impact.

RCT Graphic - light

Applying Science to Persuasion

Swayable was created by experimental scientists and engineers to apply real science and modern machine learning to the question what changes minds?

 

The platform deploys high-powered randomized controlled trials (RCTs), the gold standard proof of causal impact, to isolate the impact of creative assets and give you the best evidence possible on message persuasion.

 

Let’s Meet in Cannes

Tell us a little about yourself and we will reach out to coordinate time to connect during Cannes Lions.
 

Better creative decisions start before launch.

Meet Swayable at Cannes Lions.

IMG_3854