Measure What Your Ads Really Achieve

Discover how your audience responds before you launch

 

Swayable’s ad survey testing platform shows you which ads truly persuade, using fast, science-backed surveys with real people.

 Know what drives lift, trust, and intent before spending a single dollar on media.

Logo Carousel
Airbnb
Amazon
Bain
White House
Grupo Bimbo
General Mills
Edgewell
Hulu
Starbucks
Lyft
Meta
MetLife
Paramount
Reckitt
Ford
Signet
Square
ss+k
T-Mobile
Uber
Intel
Wavemaker
Lincoln
Lucid Motors

Why Ad Survey Testing Is Essential

 

In marketing, guessing is expensive.


Running an ad survey test gives you measurable proof of what works—before you commit your campaign budget.

 

Swayable uses randomized controlled trials (RCTs) to compare exposed and control audiences, revealing the true persuasion impact of your creative.

 

You’ll learn not just which ad people like, but which one actually changes minds.

ads-v2
metric-selection-3

How It Works

Follow these steps to get fast, validated insights:

  1. Upload your ad or concept.
    Test video, image, or message variations before launch.

  2. Select your target audience.
    Filter by location, demographic, or customer type.

  3. Run your concept testing survey.
    Real people respond in randomized groups, showing real-world persuasion.

  4. Get insights in 24 hours.
    Visual dashboards reveal lift in awareness, favorability, and purchase intent.

It’s fast, validated, and built to help you make smarter creative decisions.

What You Can Measure

Concept Testing Surveys
Evaluate ideas, headlines, or campaign messages for resonance and clarity. Understand what connects with your audience before you launch.

Ad Survey Testing
Measure which creative variations drive real persuasion, not just engagement metrics. Find out what inspires trust, consideration, and purchase intent.

Campaign Survey Research
Quantify audience response across demographics, regions, and messaging themes to ensure your campaign lands effectively with every group that matters.

Brand Lift and Sentiment
Track how exposure changes awareness, perception, and emotional connection to your brand.

Each survey gives you the insights needed to refine your creative, increase brand impact, and improve performance before you invest.

segments-1
stopwatch-v6

Why Marketers Choose Swayable

  • Swayable Icon 24-hour turnaround with real human responses

  • Swayable Icon Scientifically validated randomized testing

  • Swayable Icon Actionable reports with visual brand lift insights

  • Swayable Icon Built for creative, brand, and insights teams

  • Swayable Icon Proven accuracy across hundreds of campaigns

swayable-impact-distribution-chart-roi-Jul-31-2024-04-55-02-1821-PM

Turn Your Campaigns Into Data-Driven Success

With Swayable, you can test and optimize ads in hours, not weeks.

Move from instinct to evidence and launch campaigns with confidence.

RCT Graphic - light

Applying Science to Persuasion

Swayable was created by experimental scientists and engineers to apply real science and modern machine learning to the question what changes minds?

The platform deploys high-powered randomized controlled trials (RCTs), the gold standard proof of causal impact, to isolate the impact of creative assets and give you the best evidence possible on message persuasion.

FAQs

What is ad survey testing?

Ad survey testing measures how real audiences respond to your creative assets across regions and demographics. It reveals whether your ads actually persuade, shift sentiment, or drive measurable brand lift—something engagement metrics alone can’t provide.

How does a concept testing survey differ?

A concept testing survey runs early in development to evaluate new ideas, ad copy, and visuals before launch. It helps brands identify which messages resonate most with real people, using AI-enhanced insights and geographic segmentation to refine campaigns for each target market.

What is campaign survey research?

Campaign survey research combines ad survey testing and concept validation to measure the full marketing impact. You can track awareness, favorability, and purchase intent across markets, enabling data-driven optimization for regional or global campaigns.

Why use surveys instead of engagement metrics?

Engagement metrics show surface-level behavior like clicks or views, but not true persuasion. Survey-based measurement provides proof of impact—showing how your ads influence beliefs, attitudes, and intent to act, all validated through randomized controlled testing with real consumers.

See What Your Audience Really Thinks

Back every campaign with real evidence from real people.
Find out which ads persuade—and why.