Ad Testing in 24 Hours

Will your ads persuade voters? Swayable's patented technology measures persuasion and mobilization of your ads before spending on media.

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Test anything you can see or hear

Any stage of development
Messaging, copy, concept mockups, storyboards, videos, final assets, organic content

Any element

Spokespeople, pricing, packaging, audience segments

Any stage of the funnel

Awareness, favorability, consideration, purchase intent

Test head to heat

Learn if your content neutralizes opposition messages successfully

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Open-ends

Learn from what people have to say

Collect highly detailed qualitative data from your audience with open-ended questions. Respondents are able to answer in their own words, providing insights unanticipated and valuable insights.

At Swayable, we also use Open-ended questions to add an additional layer of quality control. We review each response to ensure that respondents paid attention to the survey and provided valuable feedback.

Comprehensive respondent demographics

Summarized key topic

Export responses to slides

Choose custom metrics

Swayable's suite of metrics provides marketers with valuable tools for evaluating campaigns. Measure persuasion, purchase intent, likelihood to vote, and more. Swayable's approach, utilizing comprehensive Average calculations and Occurrence data points, empowers data-driven optimization. Leveraging these analytic capabilities positions marketers for sustained success.

Segment by audience

Drill down into the responses of different segments, each with statistical significance. Swayable segmentation criteria include demographics (age, gender, income), psychographics (lifestyles, values, attitudes), behaviors (voting history, online activity), geographic location, and custom segments built for your specific needs.

Get results in 24 hours

Results live in 24 hours from thousands of respondents, with real-time analysis of impact scores, long-form comments, and emotional reactions via online dashboard.

Increase ROI by 2-10x

Set up your ads for success with scientific measurement of creative impact. Unlock 2-10x increase in ad ROI by integrating data-driven insights across messaging, creative development and media planning.

Swayable called more election races correctly than any other firm.

In a series of public data quality demonstration polls, Swayable called 93 percent of races correctly in the 2020 U.S. Presidential elections: a percentage that only two firms beat, both of whom published fewer polls. Swayable’s U.S. presidential popular vote polls were correct within 1 percentage point: 4 times more accurate than leading pollsters. All results were logged in advance with independent aggregators including 538.

68 polls

Published during the 2020
US elections cycle

93%

Races called correctly

1.0 pts

Polling error from the final
national presidential result

Applying data science to persuasion

PhDs James Slezak and Valerie Coffman co-founded Swayable to apply advanced statistical methods to the question: What changes voters' minds?

We use randomized controlled trials (RCTs), the type of tests used in clinical research, to isolate the impact of creative assets and provide the most robust data available on messaging persuasion.

Learn more about our methodology

Start testing today. Receive voter insights in under 24 hours.