Find Out Who Your Message Really Persuades

Test how different audiences respond to your creative

 

Swayable’s audience testing software helps you identify which segments are most influenced by your ads, messages, and brand stories. In as little as 24 hours, you’ll see how your creative ideas impact audience attitudes and perception — and which need a different approach.

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Why Audience Testing Matters

Not every audience reacts the same way to your message.

That’s why the world’s most effective marketing teams use audience testing platforms to see how their creative performs across specific segments.

 

Swayable helps you compare how different audiences respond, using randomized controlled trial (RCT) testing to prove persuasion impact.

You’ll see measurable lift across awareness, favorability, and purchase intent — not just clicks or engagement.

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How Swayable’s Audience Testing Software Works

Follow these simple steps to understand how your audiences truly respond:

  1. Upload your creative or message.
    Test static ads, videos, or copy before you go live.

  2. Select your audiences.
    Customize by location, industry, age, or other segments.

  3. Run the test.
    Real people respond, generating validated lift results for each audience.

  4. View results in 24 hours.
    See who’s persuaded, who’s neutral, and where you’re losing ground.

With Swayable, you can adapt campaigns based on proof, not assumptions.

What You’ll Learn

Which audiences respond best to your campaign: Identify the target groups most persuaded by your message to focus on what truly drives performance.

How persuasion differs across demographics or segments: Understand how age, region, or audience type impacts attitudes and purchase intent to refine targeting strategies.

Which creative elements drive the strongest emotional and attitudinal lift: Learn what visuals, messages, or calls to action connect most deeply with your audience.

Where to focus spend for maximum brand impact: Allocate budget to the channels, messages, and audiences that deliver measurable persuasion and ROI.

Our audience testing platform gives marketers the clarity they need to make smarter, faster decisions about creative, targeting, and spend.

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Why Teams Choose Swayable

  • Swayable Icon Testing with real humans

  • Swayable Icon Proof of persuasion across audience segments

  • Swayable Icon Results in as little as 24 hours

  • Swayable Icon Easy-to-read dashboard of insights

  • Swayable Icon Supports brand, policy, and product campaigns

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Turn Audience Data Into Action

You already know who you want to reach. Now find out who your message actually persuades — and why. Make every dollar count with data-backed insights from real people.

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Applying Science to Persuasion

Swayable was created by experimental scientists and engineers to apply real science and modern machine learning to the question what changes minds?

The platform deploys high-powered randomized controlled trials (RCTs), the gold standard proof of causal impact, to isolate the impact of creative assets and give you the best evidence possible on message persuasion.

FAQs

What is audience testing?

Audience testing measures how different groups of people respond to your creative, message, or campaign. It identifies which audience segments are most persuaded, providing proof of impact before you launch.

How is audience testing different from ad targeting?

Ad targeting delivers content to specific groups after launch. Audience testing measures which groups are actually influenced beforehand—helping you invest in messages that move the right people to act.

What does audience testing software do?

Audience testing software automates experiments across multiple audience segments using randomized controlled trials (RCTs). It provides real-world evidence of persuasion, lift, and sentiment changes in as little as 24 hours.

Can I test multiple audiences at once?

Yes. With Swayable’s audience testing platform, you can run tests across multiple audience types simultaneously and compare persuasion, sentiment, and lift results side by side.

Know Who Your Message Really Reaches

Find your most persuadable audiences—and the creative that moves them.
 See how your message performs with real people today.