Measure Real Brand Lift in 24 Hours

Prove your marketing impact with data that moves your brand forward

 

Swayable gives you real brand lift measurement powered by live audiences and randomized controlled trial (RCT) methodology. Understand how your ads change opinions—not just what drives clicks.

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See What’s Driving Brand Impact

Your campaign might get views, but is it changing minds?

 

Traditional engagement metrics only show attention. Swayable’s brand lift measurement platform proves persuasion—how your campaign improves brand perception, favorability, and intent.

 

With fast, evidence-based testing, you’ll know exactly what is working and where to optimize.

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How Brand Lift Measurement Works

  1. Upload your ad or concept.
    Test video, digital, or social creative.

  2. Choose your audience.
    Target real consumers that match your ideal customer profile.

  3. Run a rapid randomized controlled trial.
    Compare test and control groups to measure persuasion.

  4. Get results in as little as 24 hours.
    See insights into favorability, consideration, purchase intent, and more.

    It’s fast, accurate, and proven to help teams improve brand lift and optimize creative decisions.
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Why Swayable

  • Measures persuasion, not just engagement
  • Real people, real data
  • Actionable insights in as little as 24 hours
  • Trusted by top global brands and agencies
  • Proven methodology for brand impact measurement


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Use Swayable To:

  • Prove ROI on brand campaigns with measurable lift
  • Improve brand sentiment using audience feedback
  • Validate creative and messaging before launch
  • Track brand impact over time with continuous testing

Your brand story deserves to be informed with evidence, not assumptions.

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Measure What Matters Most

Brand lift measurement helps you:

  • Quantify how your campaigns shift awareness, favorability, and purchase intent
  • Identify which creative drives the strongest brand impact across audiences and channels
  • Run brand sentiment analysis to understand how consumers truly feel about your message
  • Improve brand lift through faster, evidence-based creative decisions

Stop guessing and start measuring real impact. See how your next campaign performs with brand lift testing today.


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Applying Science to Persuasion

Swayable was created by experimental scientists and engineers to apply real science and modern machine learning to the question what changes minds?

 

The platform deploys high-powered randomized controlled trials (RCTs), the gold standard proof of causal impact, to isolate the impact of creative assets and give you the best evidence possible on message persuasion.

Brand Lift FAQs

Answers to common questions about brand lift measurement, brand impact measurement, and brand sentiment analysis.

What is brand lift measurement?
Brand lift measurement shows how your advertising changes key attitudes like brand awareness, favorability, and purchase intent by comparing exposed and control groups. This isolates the true impact of your campaign so you know what actually influenced the audience.
How does brand impact measurement help?
Brand impact measurement helps you understand how a campaign shifts perception and long term equity. It shows which creative and messages drive the strongest movement on outcomes that matter for growth, so you can focus spend on what works and retire what does not.
What is brand sentiment analysis?
Brand sentiment analysis evaluates how audiences feel about your brand after exposure to your creative. It helps you track emotional connection and reputation so you can pair sentiment shifts with lift in awareness, favorability, and purchase intent.
How can I improve brand lift?
Improve brand lift by pre testing creative before launch, using audience level insights to refine messaging, and iterating on content that produces measurable persuasion. Rapid tests let you compare options, identify winners, and optimize spend with confidence.
How does Swayable measure brand lift?
Swayable uses randomized controlled trials with real people to measure brand lift accurately. Each test includes exposed and control groups to isolate causal impact. Results arrive in about 24 hours with statistically valid proof of lift across awareness, favorability, and purchase intent.

Get Proof That Your Brand Campaigns Work

 

Stop guessing what builds your brand.
Get clear, measurable evidence of persuasion.