Test Ideas Before You Launch Them

Validate creative and product concepts with real people

 

Swayable’s concept testing platform helps you predict what works before you commit your marketing spend. Run fast, reliable tests with real audiences to see which ideas resonate and which need refinement.

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Why Concept Testing Matters

 

Every successful campaign, product, or creative idea starts with one question: Will this work? Traditional brand lift studies take weeks and often deliver stale results. Swayable delivers persuasion impact insights in as little as 24 hours.

 

Our concept testing platform measures how strongly an idea shifts perception, intent, or belief. That means you can move forward confidently, knowing what truly connects with your audience.

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How It Works

Follow these simple steps to get fast, validated insights:

  1. Upload your concept or creative draft.
    Test images, copy, prototypes, or short videos.

  2. Choose your target audience.
    Select based on demographics, category, or region.

  3. Launch your concept test.
    Swayable runs rapid RCT experiments with real people.

  4. See persuasion impact results in 24 hours.
    Access instant visual reports showing what works—and why.

Fast, data-backed learning before you spend on production.

What You Can Test

 

Creative Concepts
Test ad ideas, headlines, or storyboards to see which message is the most impactful.

Product Concepts
Evaluate new features or innovations before launch to confirm they’ll meet audience expectations.

Brand or Campaign Concepts
Check the clarity, emotional resonance, and persuasiveness of your positioning statements.

Messaging Variations
Compare multiple approaches to see which drives the biggest lift in favorability or purchase intent.

With Swayable, you can turn early ideas into evidence-based strategies.

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Why Teams Choose Swayable

  • Swayable Icon Real human feedback

  • Swayable Icon Clear metrics on persuasion lift

  • Swayable Icon 24-hour turnaround

  • Swayable Icon Easy-to-use dashboard and visual reports

  • Swayable Icon Scalable for creative, product, and message testing

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What You’ll Learn

With Swayable’s concept testing platform, you can:

  • Discover which ideas change minds.

  • Improve messaging and creative direction early in development.

  • Reduce risk before production or media spend.

  • Optimize creative decisions with evidence of lift.

Get the data you need to build stronger campaigns and products from the start.

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Applying Science to Persuasion

Swayable was created by experimental scientists and engineers to apply real science and modern machine learning to the question what changes minds?

The platform deploys high-powered randomized controlled trials (RCTs), the gold standard proof of causal impact, to isolate the impact of creative assets and give you the best evidence possible on message persuasion.

Concept Testing FAQs

What is concept testing?

Concept testing allows marketers to validate new ideas—such as ads, messages, or product concepts—by measuring how real audiences respond before launch. It helps brands identify which creative concepts have the strongest persuasive impact and audience fit.

How fast can I get results?

Swayable’s concept testing platform delivers human-validated results in as little as 24 hours, enabling fast, data-driven decisions before you invest in production or media spend.

What makes Swayable’s concept testing platform different?

Unlike traditional surveys or focus groups, Swayable uses randomized controlled trial (RCT) testing to measure true persuasion. This approach proves which ideas shift opinion, trust, and purchase intent with scientific accuracy.

Can I test unfinished or early creative?

Yes. You can upload early creative assets—like prototypes, mockups, or storyboards—and instantly see how real audiences react. This helps you refine messaging and design before investing in final production.

Turn Ideas Into Proven Concepts

Move faster, reduce risk, and identify the ideas that truly persuade.
Test your next campaign or product concept today.