Creative Testing in 24 Hours

Will your ad persuade consumers? Swayable's patented technology measures the impact of your creative before spending on media.

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Test a full range of content and messaging

 

Any stage of development
Messaging, copy, concept mockups, storyboards, videos, final assets

 

Any creative element

Spokespeople, pricing, packaging, audience segments

 

Any stage of the funnel

Awareness, favorability, consideration, purchase intent

Choose Custom Metrics

Swayable's suite of metrics provides marketers with valuable tools for evaluating creative content and campaigns. Measure brand lift, purchase intent, likelihood to vote, and more. Swayable's approach, utilizing comprehensive Average calculations and Occurrence data points, empowers data-driven optimization. Leveraging these analytic capabilities positions marketers for sustained success.

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Segment By Audience

Drill down into the responses of different segments, each with statistical significance. Swayable segmentation criteria include demographics (age, gender, income), psychographics (lifestyles, values, attitudes), behaviors (purchase history, online activity), geographic location, and custom segments built for customers’ specific needs.

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Applying Data Science to Persuasion

PhDs James Slezak and Valerie Coffman co-founded Swayable to apply advanced statistical methods to the question: What changes minds?

 

We use randomized controlled trials (RCTs), the type of tests used in clinical research, to isolate the impact of creative assets and provide the most robust data available on messaging persuasion.

Get results in 24 hours

Results live in 24 hours from thousands of respondents, with real-time analysis of impact scores, long-form comments, and emotional reactions via online dashboard.

Trusted by brands, agencies, and campaigns

Start today, receive insights in less than a week.