Measure Public Opinion That Moves Your Brand Forward

Understand what people really think before you act

 

Swayable helps you run public opinion testing with real people to understand reactions to your messages, campaigns, and ideas.

In 24 hours, you’ll know which stories persuade and which need improvement.

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Why Public Opinion Testing Matters

 

Public perception can make or break a campaign. With Swayable, you can measure public opinion accurately before you launch, using randomized controlled trial (RCT) methodology to see how your ideas truly impact sentiment and behavior.

 

From new products to policy messages, our platform lets you test ideas in real time, identify what resonates, and make confident decisions.

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How It Works

Follow these simple steps to get fast, validated insights:

  1. Upload your creative or message.
    Test videos, headlines, or statements before release.

  2. Select your custom audience.
    Choose from general population or target groups customized by location, demographics, or interests.

  3. Run the test.
    Deploy rapid RCT experiments with real people.

  4. See results in as little as 24 hours.
    Generate lift metrics on sentiment, agreement, and trust.

Fast, transparent, and built for actionable insights.

Go Beyond Likes and Clicks

Engagement doesn’t equal impact. Swayable’s public sentiment analysis reveals what people feel and believe after seeing your message.

Our platform measures changes in emotional response, agreement, and intent to act—giving you a complete view of consumer understanding and brand trust.

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Why Teams Choose Swayable

  • Swayable Icon Real human feedback, not predictive modeling

  • Swayable Icon Clear metrics on persuasion and sentiment shift

  • Swayable Icon 24-hour turnaround

  • Swayable Icon Proven methodology trusted by leading brands and organizations

  • Swayable Icon Flexible targeting and audience segmentation

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What You Can Measure

  • Consumer Sentiment Analysis
    Track how audiences feel about your message, campaign, or cause.

  • Public Opinion Testing
    Measure persuasion and agreement rates across audience segments.

  • Message Performance
    Identify which creative drives the strongest positive lift.

  • Cultural Readiness
    Test how your message fits into the public conversation before launch.

With Swayable, you can back every campaign with data-driven proof of impact.

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Applying Science to Persuasion

Swayable was created by experimental scientists and engineers to apply real science and modern machine learning to the question what changes minds?

The platform deploys high-powered randomized controlled trials (RCTs), the gold standard proof of causal impact, to isolate the impact of creative assets and give you the best evidence possible on message persuasion.

Frequently Asked Questions

What is public opinion testing?

Public opinion testing measures how real audiences respond to your message or campaign. By exposing one group to your creative and keeping another as a control, you can see how opinions, emotions, and intent to act actually change. Swayable’s randomized controlled trial (RCT) approach delivers statistically valid results that go far beyond surface engagement metrics.

How is consumer sentiment analysis different?

Consumer sentiment analysis focuses on the emotional and attitudinal impact of your message. It captures how people feel about your brand, product, or campaign after exposure—helping you understand positive, neutral, or negative reactions that shape reputation and trust.

How do I measure consumer opinion effectively?

To measure consumer opinion accurately, you need a data-driven methodology that isolates the true effect of your campaign. Swayable uses randomized controlled trials to test messages with real people, producing validated lift metrics on persuasion, sentiment, and intent—all in as little as 24 hours.

Why is public sentiment analysis important?

Public sentiment analysis helps predict how real audiences will respond to your marketing, product, or message before launch. By identifying emotional tone and agreement levels early, you can reduce risk, prevent negative responses, and optimize campaigns for stronger brand impact and higher ROI.

Turn Opinion Into Insight In Less Than 24 Hours

Find out what people really think before it shapes your brand. Get fast, evidence-based results that reveal how your message lands.